Minnesota's Red Dress Collection — The Communication Boutique

Client: Minnesota's Red Dress Collection

Project: Sales, Public Relations & Social Media

Challenge: Leverage press coverage and social media to drive event ticket sales for nationally-recognized heart health fundraiser. Garner coverage of one of the top nonprofit events with celebrities, influencers and fashion designers.

Results: The Communication Boutique achieved tremendous results for Minnesota’s Red Dress Collection by driving more ticket sales than previous years and selling out all tickets well in advance of the event. Awareness was driven through coverage in all major media publications including the Star Tribune, Pioneer Press, Fox 9-TV, KARE 11-TV, KSTP-TV, WCCO-TV, Twin Cities Live, Lavender, L'etoile Magazine, Minnesota Monthly and more. Impressions from the event totaled more than 1.6 billion.